TRICARE IA/Usability

TRICARE is the military’s health care plan which serves 9.2 million beneficiaries. The TRICARE Web site, launched in 1995, quickly grew to over 684,000 pages of static content and 883,000 user sessions per month. Research indicated that users were overwhelmed and frustrated with the volume of information and their inability to find what they needed. Keymind worked with TRICARE to perform usability studies, develop a new information architecture and content strategy for the beneficiary site. The new approach focuses on custom navigation and profile-driven content which provides users with information specific to their situation and location.